In the article “New Media and the Slow Death of the Written Word” Mark Zeltner begins talking about how he enjoys the format of newspapers; how it feels in his hands and how well organized they are. He then delves into a story about a discussion he has with one of his classes. He asks them to voice their opinions on the “future of news on paper.” He states that at first he believed they were confused about his inquiry yet they really were questioning his logic. To them I wasn’t a question of “if,” Zeltner states in the article, media would replace the traditional newspaper but rather “when” this change would occur.
Zeltner then begins to defend the benefits of news printed on paper, as well as pointing out weak points, such as computer screens can hurt the eyes, or are not portable…well at the time of this article that is. After unsuccessful attempts to sway his class, he finally had to acknowledge, “print mediums had serious problems.”
Though he has not given up his appreciation for formal print, he enjoys the features that this “new media” offers such as hypertext, because writing online has to fully capture the reader’s attention and keep them from wandering by giving them things to explore. Also in this section of his article he incorporates what critics think of the “new media,” he quotes Sven Birkerts and Neil Postman’s thoughts on how these new forms of media alter the way people look at traditional media. Zeltner states that these two have points, because the media is in fact evolving at a high pace and due to this it is inevitable that the traditional media will “fall out of favor”; however, he also states, there will always be an audience that will want their reading material in traditional text. I would have to agree here because having access to things online is extremely convenient, because when reading if you get tired you can close you’re screen, walk away and come back later to exactly where you left off; with a book you’d have to re-read the whole page to find your exact spot. However, with a book you would never have to worry about your battery dying when you’re getting to the best part of the story. He goes onto explain how the new forms of media introduced in writing such as audio and video clips give greater depth to what is being addressed. Overall, he explains that the new forms of media aren’t really new; they are just the traditional forms that have been put together.
We are then introduced to ten rules that Zeltner has come up with as a guide to help out beginner writers of “new media.” His rules are all written with the purpose to improve the writing skills for the new media based from his experiences of success and failure with his own writing. They are all pretty straightforward and easy to follow. I like his first rule to keep things concise; get straight to the point. When information is clear it reaches the reader quickly and effectively. I agree with this because I like reading, but I’m not going to go buy every book at Barnes and Noble, and the tiny library in my neighborhood doesn’t exactly have the best selection of books, so I read off of the internet, and it does get annoying when I have twenty minutes to kill before leaving for class and I try to read something and instead of getting a good idea about the story itself I only know what the main character’s hair looks like.
He suggests that breaking texts into parts and organizing thoughts are definitely the way to go and keep your reader from getting a headache. Then he talks about what almost EVERYONE would prefer, the audio and visual aspects of writing, today just about everything has an accompanying sound or image, maybe even both, because they can convey the emotion that actual text can not; but don’t go overboard. He then says that if you are going to use terms that are not common knowledge make sure you have a separate place, but not to lead the readers away from your document, I also think this is a good point because I hate having more than three windows open at once, because I feel might mind might get jumbled just like the screen. Zeltner then talks about hyperlinks, and how they should be used cautiously so that the reader’s attention will stay focused on the piece they are looking at. I don’t agree nor do I disagree, hyperlinks are easy ways to find out what the author is talking about but then they also make new pages appear on the desktop and as previously stated, I don’t like too many windows open at once.
He also talks about the usefulness of sidebars, which is true because they provide you with additional information about the topic without having to go looking for it on your own. Finally, his tenth rule talks about the form your work takes. The author must think about how to organize the contents of their work so that the reader will not get confused with an awkward or random order of information. Overall, I would have to say that I agree with the most of the rules that Zeltner presents, because they make sense and I can understand why he might have written them. But others such as his ‘screenful’ and ‘module’ rules I don’t really care too much about because personally it doesn’t matter to me. If it weren’t pointed out to me I probably wouldn’t notice that there are no breaks in an online site, article, etc.